Casper: Employing Innovative Marketing Strategies to Engage Consumers

Casper had its origins in 2013 when four individuals, Philip Krim (Krim), Neil Parikh (Parikh), Luke Sherwin (Sherwin), and Gabriel Flateman (Flateman), met at a co-working space in New York. Parikh, Sherwin, and Flateman had attended Brown University together and started an e-commerce company called Consignd. Krim had the experience of running an e-commerce venture which sold any product, including mattresses, which could be bought in bulk from a vendor and delivered directly from the factory to the customer. The four men, having observed the other workers in the co-working space being short of sleep, discussed their own sleeping habits. The conversation subsequently veered toward how purchasing a mattress in a store was a terrible experience..